A rebrand student project of the original brand, Tupperware. By becoming Tupper, this rebrand brings a refreshed brand identity and potential expansion ideas that align with the brand’s new mission. Tupper now focuses on reclaiming one’s space, along with protecting precious memories/keepsakes that hold meaning for the individual. With a new strategy and concept, Tupper grows into a dependable brand providing reliable solutions for storage and tackling organization. Tupper becomes a brand bringing control, comfort, and reflection into one’s space.